But then Tesla founder Elon Musk sat down for an interview on Rogan’s mega-popular podcast. Rogan lit a joint, Musk took a single (legal) hit off it, and video of the Joe Rogan CBD Oil moment set the Twitter-verse and media ablaze. Tesla’s stock dropped 9 percent, and the Air Force reportedly reevaluated its relationship with the company.
Musk was forced to retreat; NASA administrator Jim Bridenstine, who works with Musk, said afterward that “Musk understands that that was not appropriate behavior.” But what did Rogan think of the dustup? He doesn’t talk much to the media these days -- word is that he worries about becoming overexposed -- but it’s safe to assume that Rogan saw a longer view. The incident created more national conversation about cannabis -- and conversation, which Rogan has become expert at sparking, seems to have a long-term net positive.