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Things to keep away from: Automatically generated content material Participating in hyperlink schemes Creating pages with very little unique content material (i.e. copied from someplace else) Cloaking — the exercise of displaying seek engine crawlers one of a kind content material than s

Google Webmaster Guidelines Basic ideas: Make pages basically for customers, now no longer engines like google. Don't mislead your customers. Avoid hints meant to enhance seek engine scores. A proper rule of thumb is whether or not you'll sense cushty explaining what Search Engine Optimization – SEO you have completed to a internet site to a Google worker. Another beneficial check is to invite, "Does this assist my customers? Would I try this if engines like google did not exist?" Think approximately what makes your internet site specific, precious, or enticing.